Riddhi Patel

Principal

About Us

Perspectives

Thoughts on Segmentation

Customer Success Matrices

Leveraging over 15 years of market research and consumer insights expertise, I lead our firm in guiding clients towards data-driven success. My deep understanding of both qualitative and quantitative methods, coupled with experience in platforms like SurveyMonkey and Qualtrics, ensures we deliver high-impact projects.

I lead a team of talented researchers to extract actionable insights that empower our clients. These insights inform strategic decisions on product positioning, market share optimization, customer satisfaction, and retention strategies.

As a partner, I foster strong client relationships built on trust and transparency. I ensure adherence to the highest ethical and compliance standards, while collaborating effectively with external partners and suppliers to deliver top-quality projects on time and within budget.

My passion lies in deciphering consumer behavior and market dynamics to shape winning brand strategies and drive client success. A strategic thinker, problem-solver, and team player, I'm committed to delivering exceptional value and measurable impact for each client partnership.